B2B companies normally don’t pay much attention to online reputation management until a bad review occurs and causes a ripple effect. In this case, the bad review would cause an emergency situation, and then the angry executives will contact the businesses’ subordinates because of this. Unfortunately, this type of incident happens a lot more than is realized which is why B2B companies must realize that online reputation management is very important to them also. Thus, it would behoove B2B organizations to be proactive early on with online reputation management.
Online Reputation Management Tips for B2Bs
According to website Online Reputation Reviews here are various do’s and don’ts when it comes to online reputation management. When adhering to these steps, B2Bs would avoid a great amount of turmoil. One thing that B2Bs should do when it comes to online reputation management is to actively claim their online profiles on Facebook, Google Business, Yelp, and other places online. This is very important because these pages can exist whether the business created those pages or not. Therefore, it’s important not to leave this open for anyone else to create your business pages. And when using an email address, it’s important to use a more direct email address than a general info@businessname email address. When doing this, new reviews would be addressed more efficiently and quickly before havoc occurs.
The following are other do’s and don’ts that B2Bs should adhere to:
- Paying Attention to Social Media– besides reviews and blog comments, social media outlets are filled with shares, likes, and comments even with B2B organizations.
- Responding Professionally– instead of generic responses approved by your legal team, it’s important to have responses tailored made for each kind of review, comment, and question.
- Not Letting Bad Review Rattle You– in actuality, bad reviews can improve your business by letting you know the honest thoughts and make adjustments accordingly, by the audience determining the credibility of the bad reviews compared to the good reviews, and by showing the audience that you do care and take the time to address any issues.
- Asking for Reviews– it’s always important to ask for reviews in order to kow how the public feels about your business and address any issues. However, having a more massive request of reviews at one time is not as reliable as having reviews from time to time because a mass collection of reviews at one time would question the reviews’ validity.
- Not Paying for Reviews– the practice of paying for reviews is disingenuous, and it may be fake or spam.