Fabletics, one of the nation’s most respected e-commerce clothing retailers, is planning to respond to increased customer demand by opening between seventy-five and a hundred new stores in the next three to five years according to an article in Racked. The hugely popular line has been appreciated by customers who love the comfortable clothing that allows for relaxed movement. Company officials are pleased to offer customers many kinds of choices to buy clothing that is stylish yet affordable. Many customers have been pleased to find that they are able to purchase the company’s products via both an in-line store and a subscription process that lets them buy clothing each month.
A Fashion Laboratory
The new stores according to The Clothes Maiden are being opened aim to give each buyer the chance to shop in a brightly lit space that lets them try on new clothing and then decide if the company’s overall design philosophy is right for them. The founders hope that each store will serve as a sort of fashion laboratory to help them reach out to customers and find out what is right for them. Each store will offer merchandise that is made from fabric designed to breath and allow the wearer to be comfortable but fashionable at the same time. The new stores being planned are part of an overall marketing strategy that is aimed at helping the brand build up a base of satisfied customers who it is hoped will return again and again as loyal customers both online and in-person.
Co-founded by widely respected actress Kate Hudson, Fabletics offers clothing that is designed for the active person who needs high quality sportswear in her life. The company was created in 2013 by several people including Ms. Hudson. Since that time, it has grown massively as consumers have flocked here in search of clothing that is allows them to work out in style. Each piece offers is designed to allow the wearer to look good while exercising hard. The entire line has been carefully created with the needs of those who love to work out but still want to have clothing that will provide support, comfort and style. Company officials have worked hard to provide pieces that are innovative, elegant and also very affordable. The net result has been a highly popular line of products that are expected to continue to attract buyers in search of great work out clothing.