Doe Deere was recently profiled by Guest of a Guest. In the article, Deere shared her secret to entrepreneurial success. From the pictures, anyone can see that Deere has a true passion for beauty and fashion. With both pink and purple hair, Deere is a striking image of self confidence and a real zest for life. She has always been a force in the fashion and beauty industries and was happy to share the story behind her success as an entrepreneur with fans of her makeup and clothing lines.
Deere certainly has an unconventional personal history for a leader in the cosmetics industry. She was born in Russia and moved to New York City when she was 17. She later moved to Los Angeles, where she now spends about half of her time. Deere has roots as a musician and performer. Through making music, she developed her personal style of self expression and learned to embrace her quirks and personality. She went on to develop her own fashion line, which she sold for years on eBay. It was through her innovative approach to using bold prints and pattern for her clothing designs that Deere began her love affair with striking makeup. She could never quite find the right shades of makeup to match with her flashy clothing. Rather, the conventional makeup that was sold in stores seemed drab and boring to Deere. As a solution, Deere decided to make her own makeup so that she and her customers could have access to fabulous beauty products to complete her unique outfits.
Deere started amassing a large following of customers who loved her bright makeup colors. Deere began to refer to her followers as “unicorns” because they tended to have a penchant for marching to the beat of their own drums and being just fine with standing out in a crowd. Deere turned her following into a major cosmetics company called Lime Crime. Since it was first established, Lime Crime has reached an incredible following of more than 2 million Instagram users. It continues to be a leader in the cosmetics industry because it offers totally unique products that allow customers to tap into fun and personality in creating their own looks.
In advising other young women about how to create their own success, Deere tells them to simply follow their heart. This strategy certainly worked for Deere and her amazing company.