Doe Deere is a young entrepreneur that is shaking up the makeup industry with her edgy and chic makeup line called Lime Crime. In an article published in https://galoremag.com/, Deere gives us a glimpse into her creative mind and her artistic spirit. If a single phrase had to be chosen to describe the fearless entrepreneur, that phrase would be color revolution.
Her internet based distribution model has been received with open arms by a community of consumers who adore her explosive style and fashion. In September 2015, Deere made the coveted list of Top Inspiring Female Entrepreneurs in Self-Made magazine. Making the Self-Made list reflects the acclaim that she has received from her fan base, whom she refers to as her unicorns.
In the Galore interview, Deere talks about the moment that she was inspired to get into the makeup business. The spark occurred when she and her friends played dress up at a sleepover when she was nine years old. She admits that she was not very good at applying makeup up until the time that she was in her 20s. However, as the old saying goes – better late than never, for she entered the market when the internet was establishing itself as a terrific platform to advertise products, ideas and services.
In the Galore article, Deere admitted that if she could do it all over again that she would not have chosen the name Lime Crime for her company. She feels that her products can have a wider reach if she had a more versatile and subtle moniker. However, she does acknowledge that her success is greatly attributed to the catchy phrase name that she says represents her favorite color and represents the act of coloring outside of the lines.
Her colorful, vegan and cruelty-free products standout compared to her competitors because she is not afraid to break the rules. Unfortunately, she has also received her fair share of negativity and hate that she attributes to the unfiltered social media platform. Deere calls the internet “a very strange place,” but she acknowledges that the negativity comes with the territory of running a successful online business.
Some people may be surprised to know that Deere demonstrates a great deal of humility and respect for people who came before her. She routinely offers praise and admiration to other female entrepreneurs, such as Dita Von Teese, Arianna Huffington and Suze Orman. She also acknowledges the inspiration that she has received from other makeup brands, like Ben Nye and Kryolan.
Even though Deere represents the millennial generation with her eye-catching style; she gives off a hippie spirit as she embraces the word weird and an attitude of not taking herself too seriously. Deere constantly reminds us of her humility by saying things like “I feel like I’m cheating sometimes! Grown-ups shouldn’t be allowed to have so much fun, yet we are.” When Deere speaks you do not think of someone who feels like they are entitled, for she is an advocate of hard work, challenging the status quo and providing inspiration to young women.